Paper Design for H&M

Foldability created a paper window display for H&M's flagship store at Oxford Circus in London. The installation was made from 84 strips of hand-cut paper which were individually hung using copper hooks and ripped onsite to create a cave shape around each mannequin. The display was created to showcase the H&M Design Award collection by Hannah Jinkins which can be seen below in the images at the bottom of this page. The project was commissioned and designed by Still Life Story. To see another project Foldability did for H&M please click here.